
Exhibit A
I’m a 20-year-old female and I genuinely like golf. I know you don’t usually hear those two things together, but it’s true. I grew up in Scottsdale, AZ, a notoriously big golf community. From when I was 9-14, my official mode of transportation was my family’s golf cart and I’ve spent countless nights over at former Ryder Cup captain, Tom Lehman’s house (I grew up with both his daughters). I live 5 miles from the most attended golf tournament on the PGA Tour and my dad is a golf fiend, so for me, liking golf is only natural.
That being said, WHAT THE HECK AM I SUPPOSED TO WEAR GOLFING?!!? My largest complaint with women’s golf attire is that there is no way to be comfortable, functional, and attractive all at once. Grantland did a great post on this in August but that got a bit wordy. I’m back in Arizona and my dad wants to go to the driving range. I’ve got plenty of pairs of khakis, but it’s sunny and 77 degrees so that’s not going to work. When I tweeted about this problem, one of my followers suggest capris but where is the sex appeal in that? As one of male friends says, men don’t like capris because they make women “look like they have short legs and big feet.” OK, so capris are out. Well then what about shorts?
“Men wear golf shorts all the time, let’s make the leg slimmer and we’ll sell them in women’s sizes!” -golf shorts designers.
I’m pretty sure women’s golf clothing designers (who absolutely must be men) are responsible for the fashion disaster known as the “Bermuda short”. It’s that awkward looking leg piece that looks like pants — but they stop at the knee. It’s a giant question mark of fashion, yet people continue to wear them. For women, there is very little way around the Bermuda short because once your shorts get much above the knee, you are entering into a dangerous question of “how short is too short?’

Bad, bad, bad, bad.
Options for tops don’t get much better. For as much as I love men’s golf polos, women’s polos are a disaster. Whomever okay’d these shirts never tried to swing a golf club. Why are the sleeves so tight? Why is the shirt so boxy? Why is it so short, you can see half my stomach when I swing? Just as the designers learned for the men 20+ years ago, you can have style AND functionality. All I’m asking for is a polo that somewhat alludes to the idea that I am a woman and is longer than my belly button.
As much as I enjoy watching and playing golf, I realize the potential it adds to my future. People in business who play golf get promoted faster than people who do not, purely because it is an extra networking advantage. I want to show my peers that not only can I kick their ass on the course, I can look good doing it. All I’m asking for is a little help. Here’s my suggestions on how to make golf attire for women better:
Fix the polo: Clothing should always be tight enough to show you’re a woman, but loose enough to show you’re a lady. Cinch in the waist a bit, make the sleeves more flattering, add another button in the chest. Some simple measures can go a long way. If you are already charging us $60 for a polo I hate, I’d rather buy one that at least makes me look good.
Give us colors that aren’t pink: If men can wear golf attire that is every color/print, then so can women. Golf attire stylists seem to think that women only want to buy black, khaki, white, and light pink. Throw me some orange, blue, green, yellow, red! I’ll buy it! And I’m not just talking about pastels, I want bright, vibrant colors. Gone are the days of polite on the golf courses, I want people to notice me!
Lower profile shoes: Stop making women’s golf shoes so bulky! Goofy white golf shoes do not look nice with my pink pastel capris!

Ok, maybe this is a little extreme.
Shorter shorts/more skirts: give us more options (that are not khaki) but please, please stop making us look stupid.
Ditch the visor: Dear God, this one applies to all of humanity.
MARKET: There are a lot of women golfers out there with the same gripes as me. When a company finally gets their act together for women golfers, they need to market the hell out of it. Magazines, TV, internet, everything. There are a ton of serious female golfers out there who want to look attractive on the course, and we shouldn’t have to choose between style and function.
Or maybe we just want to show off for a guy, but hey, they won’t complain!
Do you golf? What do you wear? What do you want to see women wear? Is it about sex appeal or comfort? Comment below or tweet me @MerKenyon!